Times Square Takeover!!!

Today's Dance for Kindness!, an initiative of Life Vest Inside was a huge success happening in tons of cities around the world, but no other city was BIGGER than the BIG APPLE, the hometown of the founding organization. Kindness took to Times Square in a HUGE way. The amazing people at American Eagle donated their 15,000 sq. ft. of prime LED screen real-estate rising 193 ft. to the cause for 11-minutes, and I was given the DREAM opportunity to fill this magnificent beast with content!

12 individual screens ranging from 400 sq. ft. to 3000 sq. ft, and only 30 hours to put it all together! CHALLENGE ACCEPTED!

Sacrificing a night of sleep of most of my sanity, I got to work, and the results were phenomenal. Just have a look at the image below and read these testimonials.

I kid you not, the people walking through Times Square saw the screen and stopped in their tracks. It was mesmerizing! Even the dancers forgot to take their FREEZE positions for the FREEZEMOB because they were so captivated by the screens.

Orly Wahba - Founder, Life Vest Inside

Ari, it was AMAZING!!!!!! Thank you SO MUCH. The screens made this epic, THANK YOU!!!

Tory Dube - lovelythankyou.com

What a privilege it was to be able to work on a project like this and to work with the inspiring people from Life Vest Inside. And of course, check out the Imagination Creations branding, spanning a total of 80 ft. on Broadway and 46th street!

More pics and video to come!

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Imagination Creations Promo!

Check out the brand new promotional trailer for Imagination Creations!This concept had been brewing in my imagination even since releasing my After Effects Handwriting Tutorial back in January. This concept had been brewing in my imagination even since releasing my After Effects Handwriting Tutorial back in January.

After a great brainstorming session with my wife over Chinese food, our plan was set!

[youtube]http://www.youtube.com/watch?v=WfC2jXKrFtc[/youtube] We booked our actors for the very next day, and then the work begun! Cutting stencils, colouring, arranging and filming. Post-production was the real challenge for this project. Getting a 4-year old to blow 20 paper letters off a table and out the window is no easy task. Enter After-Effects, Mocha and a lot of patience.

By motion tracking the camera movement from an empty table to the window, I was able to digitally insert all the letters onto the table and have them be blown away out of the window and into the forest!

     

I hope you all enjoy the video! It was a blast to create! Special thanks to Noa and Maya Reinblatt for being great actors and models! [nggallery id=15]

Promo Video Slider

Imagination Creations Promo!

October 2012 [nicebutton href="http://imaginationcreations.com/archives/1374"]Read more[/nicebutton]

Kindness!

The founder of Life Vest Inside, a non-profit dedicated to spreading kindness around the globe, came across my work online and we have been working together for the last few months on a few small projects.The founder of Life Vest Inside, a non-profit dedicated to spreading kindness around the globe, came across my work online and we have been working together for the last few months on a few small projects. Most recently, Life Vest Inside hired me to create a promo for their worldwide flashmob, 'A Dance for Kindness' happening on November 18th, 2012, in tons of cities around the world on the same day!

Have a look at the video and join the kindness revolution! [youtube]https://www.youtube.com/watch?v=d_eecilnd60[/youtube]

[nggallery id=13 columns="2"]

Most recently, Life Vest Inside hired me to create a promo for their worldwide flashmob, 'A Dance for Kindness' happening on November 18th, 2012, in tons of cities around the world on the same day!

Have a look at the video and join the kindness revolution! [youtube]http://www.youtube.com/watch?v=d_eecilnd60&feature=youtu.be[/youtube]

[nggallery id=13 columns="2"]

Bonnie Sandler

Bonnie Sandler approached me looking to give her website a much needed makeover. 

She also wanted her website to combine her well established career in senior services with her budding real estate brokerage business. She needed the ability to add articles and real estate listing on the fly as well as a website that can integrate her twitter feed.

Mission accomplished!

Check out Bonnie Sandler's site here: www.bonniesandler.com